Pass Dynamic Initialisation Parameters from ASP

This article explains how to pass initialisation parameters in to Silverlight:

http://msdn.microsoft.com/en-us/library/cc189004(v=vs.95).aspx

Notice though that the arguments are hard coded in the JavaScript. How can I pass these parameters in from ASP? I need the ASP app to connect to the database, retrieve values, and then pass them in to the Silverlight app.